Shannon Russell
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SENIOR COPYWRITER / CONTENT STRATEGIST / JOURNALIST ​


CORE EXPERTISE
Brand storytelling & voice development • Content strategy • Long-form narrative • Executive communications • Digital & social content • Editing  • Press releases, blog content, award essays • Complex topic translation

WORK EXPERIENCE
PROFESSIONAL EXPERIENCE
TOTAL QUALITY LOGISTICS | Senior Copywriter | 2022–Present 
·       Lead brand storytelling across two blogs, award essays and press releases within TQL Marketing
·       Partner with marketing teammates to align brand voice across campaigns and executive-facing content
·       Translate complex logistics and business topics into accessible, engaging narratives
·       Edit and proofread high-visibility content for clarity, accuracy and tone
·       Contributed to award wins, including Fortune 100 Best Companies to Work For
 
NORTHERN KENTUCKY UNIVERSITY | Interim Director of Athletic Communications | 2021–2022
·       Led media relations for multiple NCAA Division I programs
·       Wrote and pitched press releases, features & game coverage to regional and national outlets
·       Managed website, in-game communications and supervised student staff
 
NATIONAL & MAJOR METRO NEWSROOMS | Sports Reporter | 2001–2021       
The Athletic | Louisville Courier Journal | Cincinnati Enquirer | Freelance (AP, ESPN, WCPO)
·       Produced long-form, enterprise and breaking sports coverage for local, regional and national audiences
·       Specialized in in-depth features, analysis and digital-first storytelling
·       Earned multiple Associated Press Sports Editors Top 10 national awards
·       Covered major sporting events, teams and personalities

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